Nurturing Success - Customer Retention Strategies in B2B Dental Equipment Marketing
The Challenge
The primary objective was to develop and implement customer retention strategies for NS Dental. iegut aimed to create a holistic approach that would not only retain existing clients but also stimulate them to become advocates, resulting in increased referrals.
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Our Approach
Through this project, iegut focused on studying the customer profile for NS Dental to identify their desires from their suppliers. We put in place Value-Added Resources, Exclusive Training Sessions, Loyalty Programs, and Referral Incentives.
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The Results
The Customer Retention Strategies campaign resulted in significant improvements for MedEquip Innovations:
- 30% YoY Increase in Customer Retention; solidifying long-term relationships.
- 15% Increase in Referrals; through the success in creating a positive client experience.
- Recorded a 25% improvement in client satisfaction scores.
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25 new business accounts signed in just one month
Email Marketing x Account-Based Marketing
![](http://iegut.com/wp-content/uploads/2024/03/Untitled-design-18.png)
52 new business accounts signed on for long-term supplier relationship
Rejuvenating an Email List
![](http://iegut.com/wp-content/uploads/2024/02/Untitled-design-14.png)
25% increase in the overall website conversion rate within the first three months
Conversion Rate Optimization for Success
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