Rejuvenating an Email List - Avery Dental Co
The Challenge
Generating quality leads, through email marketing, with no online presence to reach more potential buyers who are looking to set up their dental practice or upgrade it.
iegut was brought on to leverage a 35.000 email list and generate more quality leads. iegut was also tasked with positioning the company as having one of the best customer service and tech support among its competitors.
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Our Approach
Create an email marketing strategy from scratch, going through the verification of the data, segmentation, and tailoring the messaging to each segment with a personalized offer. The comprehensive verification and subsequent segmentation of the dataset have enabled iegut to understand how to formulate different offerings to address the needs of each subset of potential buyers.
The Results
Despite the lack of support from a strong online presence, iegut was able to drive quality new leads through email marketing to start the sales conversation and win new business:
- 400% increase in leads per month
- 52 new business accounts signed on for long-term supplier relationship
- Cut the sales process time by 35%
- 45 fourth-year dental students signed on for dental practice turnkey solution
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25 new business accounts signed in just one month
Email Marketing x Account-Based Marketing
30% YoY increase in customer loyalty
Customer Retention Campaign in Dental Equipment
25% increase in the overall website conversion rate within the first three months
Conversion Rate Optimization for Success
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Want to fill your pipeline with ready-to-buy Healthcare decision-makers? iegut wants to make your sales team’s call sheet full of leads. Click the button to schedule your free consultation.