The primary goal of the CRO campaign was to increase the conversion rate of website visitors for GCM, a major medical equipment distributor. iegut aimed to refine the online user journey, streamline the conversion funnel, and ultimately boost lead generation and client acquisition.
This project centered around GCM’s existing platforms, we went through a comprehensive audit, a user-centric redesign, strategic content placement that serves up the type of information the user wants followed by an accompanying call to action, and a streamlined conversion funnel.
The Conversion Rate Optimization campaign delivered impressive results, surpassing industry benchmarks:
- Achieved a 25% increase in the cross-platform conversion rate within the first three months.
- Saw a corresponding 20% increase in qualified leads generated through the website, demonstrating the direct impact of the optimized conversion funnel.
- Recorded a 30% decrease in bounce rates, indicating improved engagement and retention of visitors exploring the website.
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